Month: August 2020

Marketing Climate in 2020: Digital Transformation Trends

Marketing Climate in 2020: Digital Transformation Trends 1
Marketing Climate in 2020: Digital Transformation Trends 2

Marketing Climate in 2020: Digital Transformation Trends

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People look for the freshest content. Readers also consume information that is easier to understand, concise, relevant, not to mention, entertaining. They want to find specific solutions to the problems they encounter every day. Consumers increase their engagement when they can identify a high level of importance in the data they get online and use these to resolve conflicts and deal with life’s turmoils.

Ideas are always evolving and are like germs and viruses that spread out to create an “infection” that will affect how the world works. “Infection” in the sense that it penetrates every human being and with just a little speck or hinto of it and from then on will dominate an entity and be carried from one being to another. An indispensable idea shall planted in a person’s mind for it to spread like wildfire.

Technology trends are ever-changing, unpredictable and dynamic. Content marketers must be always flexible to adapt to these changes. 

Here are some key points to consider and remember as one enters into the world of digital content marketing:

  1. Content Marketing – Content marketing is a marketing-focused endeavor on creating, publishing, and distributing content for a specific target online audience.
  2. Marketing Strategies – Commonly used by entrepreneurs and business owners to up their strategy game right now are; videos, blog, infographics, SEO, and podcasts.
  3. Use a content format that best fits you – It may be a blog, video or podcast, depending on what you are most comfortable and good at. You may then cover a topic and vary the formats afterwards. “There is no perfect content format for any topic.”
    • Create insanely actionable content. Use call-to-actions.
    • Devise a good user experience. You may centralize the big thought and take advantage of the white space in the blog. The easier it is to use or digest the content, the greater the traffic it drives to your website.
    • Be sure to have a Title Tag that entices readers or viewers. Provide step-by-step instructions or directions when discussing a topic especially when providing solutions to a specific problem. Link your post to other websites to give your users more depth to their information consumption.
    • Do content roundups, send email newsletters, post on Twitter, boost Facebook Posts to retarget your audience. 
  4. Want to start you email marketing? Here are some tools you can use:
    • Mailchimp
    • Campaign Monitor
    • UniSender
    • Constant Contact Mail
    • MailUp
    • VerticalResponse
  5. In order to make your marketing strategy a massive success. You have to distribute it to relevant platforms like (Facebook is still the number 1 site among these:
    • YouTube
    • Instagram
    • Facebook
    • LinkedIn
    • Website blog
    • And other major social media platforms
  6. Stay informed with the trends. Here are some of the following things you should look at the most:
    • Mobility: It is important that the content has compatibility with different devices. As mentioned earlier, use calls-to-action, responsive design, and interactive elements with your contents
    • Personalization has evolved and automation: Artificial intelligence has been started and incorporated already. But, people always want to hear something from real human so make sure to communicate your message with human-touch.
    • Accessibility: Digital assistants and smart speakers are now being utilized.

Marketing Automation & Martech

75% of marketers use tools for marketing automations, and more than half them will still use these in the succeeding year.

  • Web analytics.
  • CRM.
  • Advertising automation.
  • Email marketing.
  • Workflow management.
  • Lead management.

Metrics – there are two basic metrics: traffic and conversions. The goal is to drive traffic into the website and have conversions that will eventually lead to sales.

Establishing Human Connection through Marketing

The content that is published must impart a message that touches the human heart or even soul so that it has a way to connect. There must be an established relationship between the brand and the consumer. Practical tips and a step-by-step guide in solving every day problems are perfect examples of stories of human interest.

Content marketing predictions for 2020

So what do we expect for the 2020s? With the rise of advanced web analytics and marketing technology (martech), content prioritizes on the audience’s preference and is more personalized. 

“Content prioritizes on the audience’s preference and is more personalized. “

Content marketing has to do with human existence. It will revolve around storytelling, authenticity, and ethical marketing. Authenticity entails emotional marketing. Human interest stories must be backed by more original research and written with visual content that does not give half-truths about the brand voice. 

As Google’s algorithms get smarter, content becomes larger. Only the best content will climb its way to the peak.

Data delivers a human touch

Ironically, before content marketing becomes more human and personalized, it needs to become more data-driven.

Content becomes more customized to the audience as it is making its way to the 2020s, as compared to the early 2010s, where writers create posts just to express themselves and not really for a determined set of audience. 

Analysis with methods for ranking must be done nowadays and web analytics must always be in the scene. In this way, they can be ready for competition with other brands. 

As content marketing enters 2020s, web analytics tools are the frequently used content marketing technology type. 

Expectations in 2020

  • Scientific method in publishing
  • Visual contents and multimedia blogging
  • Creation and distribution of data-driven content 
  • Popularity of voice search will become more popular 
  • Automation will aid in the strongest impact of digital advertising 
  • First-time users will delve into marketing automation
  • Instagram will rise againstFacebook in terms of number of monthly users.
  • High Return of Investment for Email marketing.
  • Personalization and authenticity of content will steer more marketing campaigns. 

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Marketing Climate in 2020: Digital Transformation Trends 3

Jaychrist Teves

Hey there, it’s me Jaychrist. A father, podcaster, proud Filipino designer and the founder of Think Digital PH a full service creative and marketing startup agency based in the Sunny Philippines. We’re proud that our team are all passionate about helping every small and mid-size businesses to create the life they really deserve, whether through creating more meaningful contents, engaging websites that provide results for their business or a functional and good looking eCommerce to boost their sales and presence online. We’re here to help. Talk to us today!

The Taste Factor: Preference in Using Digital Technology 4

The Taste Factor: Preference in Using Digital Technology

The Taste Factor: Preference in Using Digital Technology 5
The Taste Factor: Preference in Using Digital Technology 6

The Taste Factor: Preference in Using Digital Technology

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Social class is a factor in the digital tastes of youth. We tackle the youth because they comprise the greater percentage of the population of the ‘netizens’ or people who use the internet.

Even though there is an expansion in Information and Communication Technology (ICT) resources, it is not a guarantee that young people will participate and communicate in an increasingly digital world.

Technology can be classified as a social act because it involves interaction between people.

The relationship between social background and what might be called ‘digital taste’ is that taste derives from the integration of economic, political, and ideological effects in terms of relationality, according to Frow, a sociologist.

Capital is classified into economic, cultural, and social and it affects digital tastes.

Habitus

Socialized norms or tendencies that influence behavior and thinking are termed as habitus. The society or environment influences the disposition of a person. It also has an effect on an individual’s knowledge and understanding of the world. Dispositions formed by past events and structures are also included in this making habitus a product of the unconscious.

Home habitus

Technology use is closely related with social identity and the valued identities in the home play a big role in determining digital tastes. Young people mostly adapt the behaviors of their parents and the ones they are usually acquainted with.

Capital

  • Economic – simply refers to economic resources, such as cash and property.
  • Cultural – cultural capital includes the knowledge and skills acquisition of a field that allows young people to function with a degree of competence and acceptance. Habitus influences the value placed on cultural capital.
  • Social capital

    The social capital is gained with peers, but this is not long-term in relation to educational attainment. For as time passes, most of the people that contribute to the choices or decisions of people come and go. As professionals go from one field to another their social capital also changes. So, social positions affect preferences.

Individuals get to have different likes or preferences when it comes to different things, especially in the vast digital world. For example, music. Different people have varied choices of genre in music. 

Digital tastes may also be influenced by the material form through which the music is delivered.

People gain a  natural understanding of the world they live in as they get to experience different things every day. But if these are not processed or pondered upon, there will be no true learning. Reflexivity is a must. Being reflexive means examining one’s own beliefs, practices and judgments.

It is about what someone does with his or her knowledge and understanding. Therefore, it also entails practical application. The communication medium and the physical manifestation affect the way a person chooses what kind of material he or she will consume. 

Cultural forms like discussions, news, entertainment and education are produced from various media like books, music, artworks, TV, computers, radios, phones.

Different media can also be an expression of the same taste or same genre. 

There is a strong connection between technology use and class. According to studies, habitus is important and influences young people’s engagement with and interest in digital technologies. 

The acceptance and rejection of emerging technologies depend on how these fit with the predominant habitus of a young individual.

Aside from common interests of the young such as music, young people’s tastes are influenced by their social background. Active participation will be then achieved if there will be an expansion of the Information and Communications Technology (ICT) resources. Yet, this shall not be the only solution. The connection between cultural capital, habitus, and cultural form results in entrenched digital inequalities instead of an economically entrenched digital divide. 

A social site is said to be a place of interaction and exchange. It is an extension of the human mind. It is where individuals create, invent, and devise to accomplish something. It encourages expression. Yet people must know the rules of social acceptance within the online community’s confines. For no freedom is absolute.

Social media has since its rise has always been the frontrunner in the irresistible march of technology. It is utilized in advertising, but the basic rules of persuasion, emotional appeal, entertainment, and information have not changed. The platform has just been altered, the way the message is delivered.

Advertising still mirrors life. To target a consumer’s trust and loyalty, you must establish first a meaningful relationship with him or her and this will be through caving in to the emotions and playing on his or her heartstrings.

Transitioning to  online communications, you must know how to relay the ‘sensory experience’ to the connected consumer. Will he or she like sour? Bitter? Salty? Not just a single taste all the time. Taste buds do not want anything that resembles a primary flavor sensation.A lot of consumers are sophisticated nowadays and crave for new sensations on information in the digital world.

Keeping Up

“If he or she asks you to run a mile, go with him or her two.” Go beyond what is expected as long as you do not overpromise and underdeliver. To reach a level that is convincing and satisfying, all efforts must be done and suggestions and innovations must be embraced to drastically incorporate the disruption of the norm.

 

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The Taste Factor: Preference in Using Digital Technology 7

Karissa Asis

Karissa is an Art and Science enthusiast with experience in feature writing, research, creative writing, and content marketing. She is also a thespian, a lover of the theater, who specializes in production management and a collaborator of performance and experimental art. She identifies herself as a curious and assertive individual who seeks adventure and dynamism in a conformist world.