Business Digital Transformation ›› Digital Marketing Agency ›› Positive ROI

Lead Generation: A Ladder to Gain Brand Value and Increase in Revenue

Lead Generation: A Ladder to Gain Brand Value and Increase in Revenue

Enjoy this post? Use this Tweetable link to share.

Attention is rather earned, and not bought nowadays. It is better to reap something out of pure hard work and gather something that is voluntary given and not forced.

In the same way, acquiring customers or clients for your business entails people sharing a remarkable experience about your products and services. You do not always pay for advertising. You can also increase brand awareness and target sales by the human stories that your customers share to their fellows and compile all of these feedback and let them be known to the consumer world. It is like that the “brand speaks for itself.” As a result you gather more leads that you can convert to buyers.

A rule of thumb in creating effective leads is to create compelling content and use this content to have leads through conversion of visitors. A lead is a person who has indicated interest in some shape, form, or way, in your company’s product or service.

Lead generation or acquiring leads is the process of attracting or converting strangers and prospects into people who will indicate interests in your company’s products or services. Some examples of lead generators job applications, online content, and coupons.

You must be able to warm up potential clients to your business and eventually get them into buying.

Power of consumers

Consumers have all the power. It must be put in mind that their needs are to be prioritized. Once you get to target what they are looking for, have enticed them, and provided them satisfaction, they patronize your service. They keep coming back to you.

Establish a good first impression. Personalize the process by opening up communication to inquire about the existing needs of a potential customer. In this way, you provide value instead of just selling. It is more of serving, and serving involves empathy and compassion.

Lead Generation Strategies

Nurture curious prospects through the marketing funnel and into your sales pipeline. Effective lead generation strategies foster strong relationships with customers who are qualified for long-term investment in your business.

Lead Capture: collecting information from a lead. Information may include the lead’s name, contact information, business name, position, number of employees in his or her organization
Lead Magnets: incentives that drives a prospect to be a lead
Lead Qualification: the lead’s information is used to determine how likely they are to buy
Lead Segmentation: based on their information, habits, and activities (e.g., job title, lead magnet attracted them, pages they visited on your website), leads are segmented or separated and then classified

Points to Remember:

Attract
Convert
Close
Delight

Strangers can become visitors. Visitors can be converted to leads. Leads will become customers. Customers may then become promoters who will increase awareness of your brand and consequently increase revenue.

Create content that addresses the dilemmas and needs of your ideal customers in order to ATTRACT qualified prospects and BUILD TRUST.

Mechanics of Lead Generation

CTAs (Call to Actions) – A CTA (call to action) is an image, message, or button that calls visitors. This can be used in promoting a campaign. This action navigates to a landing page when it comes to lead generation.
Landing page – This is a web page where a visitor lands on for a specific purpose.
Forms – Hosted on landing pages are forms. These consist of a series of fields that gathers information in exchange for an offer.
Offer – An offer piece of content or something that has value and is being offered on the landing page.

You can use your different promotional channels to link and drive traffic to your landing page once you get to combine all these elements together. You can then start generating leads.

Benefits of Lead Generation Strategies

The increase in leads of a website contributes to the heightening of the brand awareness.
You can upscale small businesses through leads by acquiring more prospects even those who are referred to as rich or affluent ones.
You get to have a vision of your target market. You do not aimlessly act in increasing revenue for your enterprise.
Lead generation makes you closer to your clients by knowing their personal preferences and thereby you can create tailored services for their specific needs.
You add value by directing your actions to what can be called a “focus group” of consumers since your efforts are concentrated in providing the best service that is custom-fit to their needs and wants.

Enjoy this post? Use this Tweetable link to share.

Karissa Asis

Karissa is an Art and Science enthusiast with experience in feature writing, research, creative writing, and content marketing. She is also a thespian, a lover of the theater, who specializes in production management and a collaborator of performance and experimental art. She identifies herself as a curious and assertive individual who seeks adventure and dynamism in a conformist world.

Marketing Climate in 2020: Digital Transformation Trends

Digital Transformation Philippines, Digital Transformation / 25 August 2020 29 January 2021

Marketing Climate in 2020: Digital Transformation Trends

Enjoy this post? Use this Tweetable link to share.

People look for the freshest content. Readers also consume information that is easier to understand, concise, relevant, not to mention, entertaining. They want to find specific solutions to the problems they encounter every day. Consumers increase their engagement when they can identify a high level of importance in the data they get online and use these to resolve conflicts and deal with life’s turmoils.

Ideas are always evolving and are like germs and viruses that spread out to create an “infection” that will affect how the world works. “Infection” in the sense that it penetrates every human being and with just a little speck or hinto of it and from then on will dominate an entity and be carried from one being to another. An indispensable idea shall planted in a person’s mind for it to spread like wildfire.

Technology trends are ever-changing, unpredictable and dynamic. Content marketers must be always flexible to adapt to these changes.

Here are some key points to consider and remember as one enters into the world of digital content marketing:

Content Marketing – Content marketing is a marketing-focused endeavor on creating, publishing, and distributing content for a specific target online audience.
Marketing Strategies – Commonly used by entrepreneurs and business owners to up their strategy game right now are; videos, blog, infographics, SEO, and podcasts.
Use a content format that best fits you – It may be a blog, video or podcast, depending on what you are most comfortable and good at. You may then cover a topic and vary the formats afterwards. “There is no perfect content format for any topic.”
- Create insanely actionable content. Use call-to-actions.
- Devise a good user experience. You may centralize the big thought and take advantage of the white space in the blog. The easier it is to use or digest the content, the greater the traffic it drives to your website.
- Be sure to have a Title Tag that entices readers or viewers. Provide step-by-step instructions or directions when discussing a topic especially when providing solutions to a specific problem. Link your post to other websites to give your users more depth to their information consumption.
- Do content roundups, send email newsletters, post on Twitter, boost Facebook Posts to retarget your audience.
Want to start you email marketing? Here are some tools you can use:
- Mailchimp
- Campaign Monitor
- UniSender
- Constant Contact Mail
- MailUp
- VerticalResponse
In order to make your marketing strategy a massive success. You have to distribute it to relevant platforms like (Facebook is still the number 1 site among these:
- YouTube
- Instagram
- Facebook
- LinkedIn
- Website blog
- And other major social media platforms
Stay informed with the trends. Here are some of the following things you should look at the most:
- Mobility: It is important that the content has compatibility with different devices. As mentioned earlier, use calls-to-action, responsive design, and interactive elements with your contents
- Personalization has evolved and automation: Artificial intelligence has been started and incorporated already. But, people always want to hear something from real human so make sure to communicate your message with human-touch.
- Accessibility: Digital assistants and smart speakers are now being utilized.

Marketing Automation & Martech

75% of marketers use tools for marketing automations, and more than half them will still use these in the succeeding year.

Web analytics.
CRM.
Advertising automation.
Email marketing.
Workflow management.
Lead management.

Metrics – there are two basic metrics: traffic and conversions. The goal is to drive traffic into the website and have conversions that will eventually lead to sales.

Establishing Human Connection through Marketing

The content that is published must impart a message that touches the human heart or even soul so that it has a way to connect. There must be an established relationship between the brand and the consumer. Practical tips and a step-by-step guide in solving every day problems are perfect examples of stories of human interest.

Content marketing predictions for 2020

So what do we expect for the 2020s? With the rise of advanced web analytics and marketing technology (martech), content prioritizes on the audience’s preference and is more personalized.

“Content prioritizes on the audience’s preference and is more personalized. “

Content marketing has to do with human existence. It will revolve around storytelling, authenticity, and ethical marketing. Authenticity entails emotional marketing. Human interest stories must be backed by more original research and written with visual content that does not give half-truths about the brand voice.

As Google’s algorithms get smarter, content becomes larger. Only the best content will climb its way to the peak.

Data delivers a human touch

Ironically, before content marketing becomes more human and personalized, it needs to become more data-driven.

Content becomes more customized to the audience as it is making its way to the 2020s, as compared to the early 2010s, where writers create posts just to express themselves and not really for a determined set of audience.

Analysis with methods for ranking must be done nowadays and web analytics must always be in the scene. In this way, they can be ready for competition with other brands.

As content marketing enters 2020s, web analytics tools are the frequently used content marketing technology type.

Expectations in 2020

Scientific method in publishing
Visual contents and multimedia blogging
Creation and distribution of data-driven content
Popularity of voice search will become more popular
Automation will aid in the strongest impact of digital advertising
First-time users will delve into marketing automation
Instagram will rise againstFacebook in terms of number of monthly users.
High Return of Investment for Email marketing.
Personalization and authenticity of content will steer more marketing campaigns.

Enjoy this post? Use this Tweetable link to share.

Jaychrist Teves

Hey there, it’s me Jaychrist. A father, podcaster, proud Filipino designer and the founder of Think Digital PH a full service creative and marketing startup agency based in the Sunny Philippines. We’re proud that our team are all passionate about helping every small and mid-size businesses to create the life they really deserve, whether through creating more meaningful contents, engaging websites that provide results for their business or a functional and good looking eCommerce to boost their sales and presence online. We’re here to help. Talk to us today!

The Taste Factor: Preference in Using Digital Technology

Digital Transformation Philippines / 10 August 2020 29 January 2021

The Taste Factor: Preference in Using Digital Technology

Enjoy this post? Use this Tweetable link to share.

Social class is a factor in the digital tastes of youth. We tackle the youth because they comprise the greater percentage of the population of the ‘netizens’ or people who use the internet.

Even though there is an expansion in Information and Communication Technology (ICT) resources, it is not a guarantee that young people will participate and communicate in an increasingly digital world.

Technology can be classified as a social act because it involves interaction between people.

The relationship between social background and what might be called ‘digital taste’ is that taste derives from the integration of economic, political, and ideological effects in terms of relationality, according to Frow, a sociologist.

Capital is classified into economic, cultural, and social and it affects digital tastes.

Habitus

Socialized norms or tendencies that influence behavior and thinking are termed as habitus. The society or environment influences the disposition of a person. It also has an effect on an individual’s knowledge and understanding of the world. Dispositions formed by past events and structures are also included in this making habitus a product of the unconscious.

Home habitus

Technology use is closely related with social identity and the valued identities in the home play a big role in determining digital tastes. Young people mostly adapt the behaviors of their parents and the ones they are usually acquainted with.

Capital

Economic – simply refers to economic resources, such as cash and property.
Cultural – cultural capital includes the knowledge and skills acquisition of a field that allows young people to function with a degree of competence and acceptance. Habitus influences the value placed on cultural capital.
Social capital –
The social capital is gained with peers, but this is not long-term in relation to educational attainment. For as time passes, most of the people that contribute to the choices or decisions of people come and go. As professionals go from one field to another their social capital also changes. So, social positions affect preferences.

Individuals get to have different likes or preferences when it comes to different things, especially in the vast digital world. For example, music. Different people have varied choices of genre in music.

Digital tastes may also be influenced by the material form through which the music is delivered.

People gain a natural understanding of the world they live in as they get to experience different things every day. But if these are not processed or pondered upon, there will be no true learning. Reflexivity is a must. Being reflexive means examining one’s own beliefs, practices and judgments.

It is about what someone does with his or her knowledge and understanding. Therefore, it also entails practical application. The communication medium and the physical manifestation affect the way a person chooses what kind of material he or she will consume.

Cultural forms like discussions, news, entertainment and education are produced from various media like books, music, artworks, TV, computers, radios, phones.

Different media can also be an expression of the same taste or same genre.

There is a strong connection between technology use and class. According to studies, habitus is important and influences young people’s engagement with and interest in digital technologies.

The acceptance and rejection of emerging technologies depend on how these fit with the predominant habitus of a young individual.

Aside from common interests of the young such as music, young people’s tastes are influenced by their social background. Active participation will be then achieved if there will be an expansion of the Information and Communications Technology (ICT) resources. Yet, this shall not be the only solution. The connection between cultural capital, habitus, and cultural form results in entrenched digital inequalities instead of an economically entrenched digital divide.

A social site is said to be a place of interaction and exchange. It is an extension of the human mind. It is where individuals create, invent, and devise to accomplish something. It encourages expression. Yet people must know the rules of social acceptance within the online community’s confines. For no freedom is absolute.

Social media has since its rise has always been the frontrunner in the irresistible march of technology. It is utilized in advertising, but the basic rules of persuasion, emotional appeal, entertainment, and information have not changed. The platform has just been altered, the way the message is delivered.

Advertising still mirrors life. To target a consumer’s trust and loyalty, you must establish first a meaningful relationship with him or her and this will be through caving in to the emotions and playing on his or her heartstrings.

Transitioning to online communications, you must know how to relay the ‘sensory experience’ to the connected consumer. Will he or she like sour? Bitter? Salty? Not just a single taste all the time. Taste buds do not want anything that resembles a primary flavor sensation.A lot of consumers are sophisticated nowadays and crave for new sensations on information in the digital world.

Keeping Up

“If he or she asks you to run a mile, go with him or her two.” Go beyond what is expected as long as you do not overpromise and underdeliver. To reach a level that is convincing and satisfying, all efforts must be done and suggestions and innovations must be embraced to drastically incorporate the disruption of the norm.

Enjoy this post? Use this Tweetable link to share.

Karissa Asis

Why Telecommuting is Your Way to Success

Digital Transformation Philippines / 13 July 2020 29 January 2021

WHY TELECOMMUTING IS YOUR WAY to SUCCESS

Enjoy this post? Use this Tweetable link to share.

Adaptation. New environmental, economic conditions call for modifications. With the rise of the population, conflicts like heavy build-up in roads, pollution, and even communicable diseases have altered the way people live. This pushed for a breakthrough to happen especially in the working industry.

An evolution of the job market also occured due to technological advancements. Many companies have noticed the benefits of the unconventional way of working which is then called “remote.”

What is Remote work?

Work that is done outside the traditional office environment is then referred to as “remote.” It is also coined as working from home or telecommuting.

Without having the need to commute makes it a lot easier and convenient for employees to execute their projects and daily tasks.

The concept of remote work is that employees can successfully execute projects and daily tasks without needing to commute to an office each day. Different levels of remote employment opportunities exist, but each type provides the benefit of flexibility in an employee’s professional and personal life.

Why remote and what are the benefits of Telecommuting?

There are many advantages of remote work or telecommuting and this is the reason a lot of people have transitioned themselves into this setup.

Here are some of its good points:

Flexible lifestyle for employees – Fully remote workers can set their own schedule within general business hours while freelancers have the option to work whatever time they prefer. Parents, people with side hustles, and those who are taking further studies can have extra time to do other important activities in their lives.
Better health – No time wasted for commuting to offices makes employees less stressed and they can devote their time to other important activities. They can do exercise, do healthy eating by cooking healthier meals. When they are more happy, they increase their productivity and become more dedicated to their job.
Renewed passion– Employees get to select a place where they feel most comfortable and isolated from distractions. The capacity to work anywhere gives them a sense of reward and they feel more enthusiastic in achieving their goals.
Higher productivity – Since most employees give more satisfying results with remote work, employers prefer this setup.
Cost savings– There are minimal business expenses. Overhead is taken away from the reduction in costs of equipment, office furniture, rent and office supplies.
Engaged employees– Employees become more engaged and this leads to lower attrition rate. The longer duration of the employee in the company makes the team more connected and bonded. A strong and loyal team that works together contributes to the faster growth of the company.

Essential Remote Team Management Tips

Organizational buy-in – The company must believe and unify in the decision that there is a need for remote work.
Infrastructure – Ensure that the company is using reliable tools for planning and communication. Some examples of effective collaboration tools are Slack, Zoom, Google, and Confluence.
Establish communication rules
- Keep the channels open. Stay in touch with the team by using video calls, chats, and emails.
- Video calls are highly preferred because people can see the body language and facial expression of those they are talking to. It adds a personal touch and the team members’ cravings for a face-face contact is then satisfied.
- Allot time for social bonding by giving them online spaces to reach out to each other.
- In-person interactions in real life are also crucial to promote work-life balance. Schedule recreational activities for the team members to compensate for the lack of bonding in virtual teams. This creates a better atmosphere.
Provide useful trainings
- Self-motivation Techniques
- Introduce New and Effective Tools
- Making the Most Out of the Communication Channel
- Setting Up a Conducive Workspace at Home or Finding a Reliable Workspace
- Creating and Complying to a Schedule
- Getting Properly Dressed
- Improving Reliability and Accountability
- Improvise Ways of Coping with Distractions
- Building Transitions or Useful Breaks from Work
Set an adjustment period – Allow the team to have time in conditioning themselves for remote work. Listen to the employees’ voice because when their opinions are heard, they feel empowered. Establish a clear company culture and stick to its objectives.

Takeaways

Remote work or telecommuting provides a useful and intelligent alternative to the traditional office setup since it offers flexibility in time and location. Employees can work from a variety of workspaces for example at the comfort of their own houses, where they feel more convenient.

However, like in the physical offices, distractions are still inevitable in any place, so the workers must strategize to distance themselves from these. Communication tools must always be utilized to ensure a proper flow of information and fulfilment of tasks. The company must focus on enhanced training in different areas of learning to increase productivity.

Smart and dedicated people must be hired to get goals done. Lastly, social bonding and personal interactions in real life must also be established to give a breath of fresh air to the team to renew their minds and rejuvenate so that when they get back to work they feel more energized and enthusiastic.

Enjoy this post? Use this Tweetable link to share.

Jaychrist Teves

PESO Strategy: Geared Towards Effective Brand Authority

Digital Transformation Philippines / 20 June 2020 29 January 2021

PESO Strategy: Geared Towards Effective Brand Authority

Enjoy this post? Use this Tweetable link to share.

The first step to start any innovation is to understand how businesses work. A business owner must grasp the important things that make a proper business model. Tools are needed to concentrate on what really matters and avoid miscommunication and other issues.

It is vital to establish relationships with customers and for this goal a business strategy is created. These relationships are created through the channels that are used to deliver the message of the brand and advertise or promote the products and services.

There are various types of media channels through which information can be relayed. Once these media channels are combined and brewed, the mixture will become a strong component that can create authority. Integration of media is necessary to establish brand authority.

What are the media channels that can be used to leave a recognizable imprint?

Gini Dietrich, lead blogger, Spin Sucks PR and Marketing blog developed a model named PESO which stands for Paid, Earned, Shared, and Owned media. These four media types were then merged to maximize opportunities or identify gaps in your communication strategy.

PESO MODEL MEDIA TYPES

Paid Media – These are composed of Facebook-sponsored posts, sponsored tweets, twitter cards, fan acquisition, lead generation, and outbrain are other examples.
Earned Media – These are used for publicity purposes and includes media relations, blogger relations, investor relations, and influencer relations. Charity tie-ins, community service, and co-branding companies are also included.
Shared Media – These consist of the social media networking sites e.g. Facebook, LinkedIn, Twitter, and Instagram. Content gains mileage when it is relayed and promoted on these sites, in addition, these are more accessible.
Owned Media – These comprise of contents that are generated by experts and users alike, employee stories, customer stories, reviews, brand journalism, webinars, videos, and podcasts. Incentives from affiliate marketing, brand ambassadors, sponsored content, and native advertising also fall to this category.

STRIKE A BANGING BEAT!

Every method needs to follow a careful and deliberate process for it to succeed. Here is a process flow that will surely guide you in the implementation of the PESO method.

Content ideation

How to write good content?

Think about the germ idea first and how to expand and support it. Gather all the communication elements that can be tied up together and make a plan how to get down the message you want right through the conversion funnel. It is like sifting the finest ingredients to acquire an authentic and better result.

Get to know your priorities and ultimate goal. Make sure that your plans and strategies lead to the capture not only of the target audience’s attention but also engagement.

Use the PESO model.

Incorporate the PESO model in the organization of ideas. Utilize all media channels to leverage your business and increase your mileage.

Track progress using office productivity and management tools. Some softwares that are very much useful are Slack, Trello, and Kanban. There are a lot of other varieties that can help you in monitoring your work status so you will be able to meet deadlines in a more efficient manner and ensure your productivity.

DESTROY THE BOX TO TAKE IN A NEW AND BETTER SHAPE!

Get outside the mold you are in. Oftentimes, it is the old conditions and practices that hinder people to grow to the best that they can be and therefore affect others in their community. Recreation is one good thing to do to let your consumers know that you are always open for innovations. When you offer a fresher perspective on things, you enter a room for greater possibilities and improvement.

A League Ahead

As a startup, Think Digital PH takes on a bigger stride as it incorporates a strategy to build more effective corporate relationships and help businesses especially small and medium enterprises (SMEs) thrive in a digital world. It aims to create linkages and form tighter bonds to remove the digital divide. It envisions itself as an instrument for traditional businesses to transition to the virtual economy. It encourages inclusivity of people, especially the so-called “baby boomers,” who have little or no access to the internet, and enables them to convert their business endeavors into something that can be consumed in more diverse platforms.

Think Digital PH implements the PESO model in reaching out to clients and it can surely assist you in getting your business in this transition too!

In a very fast and dynamic world, it is always important to keep up. Success comes to those who are the most flexible and adaptable to change. Exert extra effort, time, and upscale your skills so you can maximize your potentials.

Enjoy this post? Use this Tweetable link to share.

Jaychrist Teves

Business Owners Guide to Sustaining Their Business Online

Digital Transformation Philippines / 16 June 2020 29 January 2021

BUSINESS OWNERS GUIDE TO SUSTAINING THEIR BUSINESS ONLINE

Enjoy this post? Click this Tweetable link to share.

The advent of technology made people gain access to faster communication. There is just no excuse today to be not updated with the latest news and information because a bountiful number of gadgets and devices are readily available and even come in cheap prices. All you need is to find a steady internet connection, and voila! You may enter the digital world of endless possibilities!

Even traditional businesses have adapted themselves to the digital transformation. Many entrepreneurs have resorted to creating websites and using the social media platforms to increase brand awareness, promote their products, and leverage their business.

But what does it really take to maintain a great online presence? How can small businesses grow their sales and keep effective results for a long time?

First of all, there are right conditions to be followed in starting and maintaining an online business.

Here are some useful tips for you as a business to keep moving forward:

Be committed. It is doing whatever it takes to accomplish your goals. If you really want to be successful in something, you have to dedicate a lot of time and effort to it and never give up until you can see the fruits of your labor.
Have a comfortable home or office work environment. A good ambiance can induce higher productivity and helps your mind be clear from distractions.
Establish clear and regular communication. Have casual calls if you have a team to stay in the loop and keep posted with what is happening in your workflow. Also have regular working hours. Allot a specific schedule for social media. Find your most creative time. There are a variety of work tools that can aid in ensuring that team members keep track of the progress of the company’s endeavors. Some of these are Asana, Zoom, TopTracker, Google Docs, Trello, and Slack.
Look for a niche and dominate it. Focus on what you are good at and increase your level of expertise on it so you can deliver excellent quality of service to your customers.
Have a culture based on values. Let you and your business be known by what you care for and not just about the products. Have a brand story that speaks to people and exhibit what makes you a cut above the rest. Use relevant and meaningful content so you can build trust and be a source of inspiration.
Concentrate on your social efforts. Leverage talent networks. Do email marketing. Have a good website with a good design and fast loading time. Make sure that the products and services are easy to find and the web pages are clean. It is also important that the site has mobile device compatibility. Use search engine optimization (SEO) techniques and assure customers of their security with regard to data privacy and online transactions.
Use a reliable system of payment methods. Mobile or seamless payments are often used nowadays to for it is fast and reliable. Cash on delivery is also a good method to use. Just make sure that you are transparent with your customers with all the transactions made. Keep a record of the receipts, vouchers, and product information for reference.
Use your strengths to overcome challenges. Have backup plans and crisis management measures to solve different problems that may arise.

Can’t get enough of the tips? We are glad to help you MORE!

A digital marketing agency can assist you step-by-step in going through the nitty-gritty of the process of establishing your own online business. Think Digital PH caters to this need as it offers a selection of services that will contribute to boosting sales through increasing your brand’s online presence.

Our team can create for you an informational website that represents your brand, speaks to your valued audience, or can update your customers to current promos and events to boost your leads and most importantly your sales online.

On the other hand, if you want to sell digital products or pivot your brick and mortar business, you may choose the e-commerce website option.

As an alternative to traditional marketing which is very expensive, digital marketing is offered to those who want to launch a new product and build their brand and even reach millions of people online!

So, there you go! Dare to maximize your potential for business growth through digital transformation! Remember that the most successful person is the one who is the MOST ADAPTABLE to CHANGE!

Enjoy this post? Click this Tweetable link to share.

Jaychrist Teves