Digital Transformation Philippines

PESO-Strategy--Geared-Towards-Effective-Brand-Authority

PESO Strategy: Geared Towards Effective Brand Authority

PESO-Strategy--Geared-Towards-Effective-Brand-Authority
PESO-Strategy--Geared-Towards-Effective-Brand-Authority

PESO Strategy: Geared Towards Effective Brand Authority

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The first step to start any innovation is to understand how businesses work. A business owner must grasp the important things that make a proper business model. Tools are needed to concentrate on what really matters and avoid miscommunication and other issues.

It is vital to establish relationships with customers and for this goal a business strategy is created. These relationships are created through the channels that are used to deliver the message of the brand and advertise or promote the products and services.

There are various types of media channels through which information can be relayed. Once these media channels are combined and brewed, the mixture will become a strong component that can create authority. Integration of media is necessary to establish brand authority. 

What are the media channels that can be used to leave a recognizable imprint?

Gini Dietrich, lead blogger, Spin Sucks PR and Marketing blog developed a model named PESO which stands for Paid, Earned, Shared, and Owned media. These four media types were then merged to maximize opportunities or identify gaps in your communication strategy.

PESO MODEL MEDIA TYPES

  1. Paid Media – These are composed of Facebook-sponsored posts, sponsored tweets, twitter cards, fan acquisition, lead generation, and outbrain are other examples. 
  2. Earned Media – These are used for publicity purposes and includes media relations, blogger relations, investor relations, and influencer relations. Charity tie-ins, community service, and co-branding companies are also included. 
  3. Shared Media – These consist of the social media networking sites e.g. Facebook, LinkedIn, Twitter, and Instagram. Content gains mileage when it is relayed and promoted on these sites, in addition, these are more accessible.
  4. Owned Media – These comprise of contents that are generated by experts and users alike, employee stories, customer stories, reviews, brand journalism, webinars, videos, and podcasts.  Incentives from affiliate marketing, brand ambassadors, sponsored content, and native advertising also fall to this category. 
Peso Model

Photo: © http://www.frederikvincx.com/

STRIKE A BANGING BEAT!

Every method needs to follow a careful and deliberate process for it to succeed. Here is a process flow that will surely guide you in the implementation of the PESO method.

  1. Content ideation

How to write good content?

Think about the germ idea first and how to expand and support it. Gather all the communication elements that can be tied up together and make a plan how to get down the message you want right through the conversion funnel. It is like sifting the finest ingredients to acquire an authentic and better result. 

Get  to know your priorities and ultimate goal. Make sure that your plans and strategies lead to the capture not only of the target audience’s attention but also engagement.

  1. Use the PESO model. 

Incorporate the PESO model in the organization of ideas. Utilize all media channels to leverage your business and increase your mileage. 

  1. Track progress using office productivity and management tools. Some softwares that are very much useful are Slack, Trello, and Kanban. There are a lot of other varieties that can help you in monitoring your work status so you will be able to meet deadlines in a more efficient manner and ensure your productivity. 

DESTROY THE BOX TO TAKE IN A NEW AND BETTER SHAPE!

Get outside the mold you are in. Oftentimes, it is the old conditions and practices that hinder people to grow to the best that they can be and therefore affect others in their community. Recreation is one good thing to do to let your consumers know that you are always open for innovations. When you offer a fresher perspective on things, you enter a room for greater possibilities and improvement. 

A League Ahead

As a startup, Think Digital PH takes on a bigger stride as it incorporates a strategy to build more effective corporate relationships and  help businesses especially small and medium enterprises (SMEs) thrive in a digital world. It aims to create linkages and form tighter bonds to remove the digital divide. It envisions itself as an instrument for traditional businesses to transition to the virtual economy. It encourages inclusivity of people, especially the so-called “baby boomers,” who have little or no access to the internet, and enables them to convert their business endeavors into something that can be consumed in more diverse platforms. 

Think Digital PH implements the PESO model in reaching out to clients and it can surely assist you in getting your business in this transition too!

In a very fast and dynamic world, it is always important to keep up. Success comes to those who are the most flexible and adaptable to change. Exert extra effort, time, and upscale your skills so you can maximize your potentials. 

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PESO Strategy: Geared Towards Effective Brand Authority 1

Jaychrist Teves

Hey there, it’s me Jaychrist. A father, podcaster, proud Filipino designer and the founder of Think Digital PH a full service creative and marketing startup agency based in the Sunny Philippines. I’m proud that my team are all passionate about helping every small and mid-size businesses to create the life they really deserve, whether through creating more meaningful contents, engaging websites that provide results for their business or a functional and good looking eCommerce to boost their sales and presence online. We’re here to help. Talk to us today.

Business Owners Guide to Sustaining Their Business Online 2

Business Owners Guide to Sustaining Their Business Online

Business Owners Guide to Sustaining Their Business Online 3
Business Owners Guide to Sustaining Their Business Online 4

BUSINESS OWNERS GUIDE TO SUSTAINING THEIR BUSINESS ONLINE

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The advent of technology made people gain access to faster communication. There is just no excuse today to be not updated with the latest news and information because a bountiful number of gadgets and devices are readily available and even come in cheap prices. All you need is to find a steady internet connection, and voila! You may enter the digital world of endless possibilities!

Even traditional businesses have adapted themselves to the digital transformation. Many entrepreneurs have resorted to creating websites and using the social media platforms to increase brand awareness, promote their products, and leverage their business.

But what does it really take to maintain a great online presence? How can small businesses grow their sales and keep effective results for a long time?

First of all, there are right conditions to be followed in starting and maintaining an online business.

Here are some useful tips for you as a business to keep moving forward:

  1. Be committed. It is doing whatever it takes to accomplish your goals. If you really want to be successful in something, you have to dedicate a lot of time and effort to it and never give up until you can see the fruits of your labor.
  2. Have a comfortable home or office work environment. A good ambiance can induce higher productivity and helps your mind be clear from distractions.
  3. Establish clear and regular communication. Have casual calls if you have a team to stay in the loop and keep posted with what is happening in your workflow. Also have regular working hours. Allot a specific schedule for social media. Find your most creative time. There are a variety of work tools that can aid in ensuring that team members keep track of the progress of the company’s endeavors. Some of these are Asana, Zoom, TopTracker, Google Docs, Trello, and Slack.
  4. Look for a niche and dominate it. Focus on what you are good at and increase your level of expertise on it so you can deliver excellent quality of service to your customers.
  5. Have a culture based on values. Let you and your business be known by what you care for and not just about the products. Have a brand story that speaks to people and exhibit what makes you a cut above the rest. Use relevant and meaningful content so you can build trust and be a source of inspiration. 
  6. Concentrate on your social efforts. Leverage talent networks. Do email marketing. Have a good website with a good design and fast loading time. Make sure that the products and services are easy to find and the web pages are clean. It is also important that the site has mobile device compatibility. Use search engine optimization (SEO) techniques and assure customers of their security with regard to data privacy and online transactions.
  7. Use a reliable system of payment methods. Mobile or seamless payments are often used nowadays to for it is fast and reliable. Cash on delivery is also a good method to use. Just make sure that you are transparent with your customers with all the transactions made. Keep a record of the receipts, vouchers, and product information for reference.
  8. Use your strengths to overcome challenges. Have backup plans and crisis management measures to solve different problems that may arise.

Can’t get enough of the tips? We are glad to help you MORE!

A digital marketing agency can assist you step-by-step in going through the nitty-gritty of the process of establishing your own online business. Think Digital PH caters to this need as it offers a selection of services that will contribute to boosting sales through increasing your brand’s online presence.

Our team can create for you an informational website that represents your brand, speaks to your valued audience, or can update your customers to current promos and events to boost your leads and most importantly your sales online.

On the other hand, if you want to sell digital products or pivot your brick and mortar business, you may choose the e-commerce website option. 

As an alternative to traditional marketing which is very expensive, digital marketing is offered to those who want to launch a new product and build their brand and even reach millions of people online!

So, there you go! Dare to maximize your potential for business growth through digital transformation! Remember that the most successful person is the one who is the MOST ADAPTABLE to CHANGE!

Enjoy this post? Click this Tweetable link to share.

Business Owners Guide to Sustaining Their Business Online 5

Jaychrist Teves

Hey there, it’s me Jaychrist. A father, podcaster, proud Filipino designer and the founder of Think Digital PH a full service creative and marketing startup agency based in the Sunny Philippines. I’m proud that my team are all passionate about helping every small and mid-size businesses to create the life they really deserve, whether through creating more meaningful contents, engaging websites that provide results for their business or a functional and good looking eCommerce to boost their sales and presence online. We’re here to help. Talk to us today.